How can VW hold the targeted entry price even though modern safety and assistance systems are now legally required?
That is one of the biggest challenges. Since systems such as lane-keeping and emergency-brake assist, traffic-sign recognition and drowsiness warning must be fitted as standard in the EU anyway, VW cannot save on this hardware. The low price is instead bought through radical omissions elsewhere, such as plainer interior materials and forgoing complex in-house infotainment hardware in favour of smartphone integration.
That is one of the biggest challenges. Since systems such as lane-keeping and emergency-brake assist, traffic-sign recognition and drowsiness warning must be fitted as standard in the EU anyway, VW cannot save on this hardware. The low price is instead bought through radical omissions elsewhere, such as plainer interior materials and forgoing complex in-house infotainment hardware in favour of smartphone integration.





